EXPRESSING ARCHITECTURE

Architectural visualisations change and expand the understanding of what people can see and what deserves to be seen. Professional, photorealistic architectural visualisations are currently the best advertising tool.

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We see things not as they are, but as we are.

From the first technical drawing to the moment when concrete and glass come to life, filled with human activity, the architecture remains silent.

The extraction of the intellectual and emotional potential of architecture, which is not yet constructed, is a process requiring the work of an experienced translator. A person who will give voice to the space without losing nuances, and who will transform the lifeless technical drawings into solids, shapes, colours, light and emotions.

We see ourselves as translators the non-existent architecture. We allow it to speak. We set ourselves the goal of expressing architecture.

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Illustrating architecture is all about the extraction of the aesthetic quality of the space and the processes taking place within it. We believe that communicating architecture should be a manifestation of the individual character of a given investment.

The recognition of the context in which architecture plays a role, strengthens the artistic aspect of the image and creates a new framework of connections with the environment. It distinguishes a given company’s product from its competitors and gives it authenticity.

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Although good architecture will defend itself, it is also worth communicating well.

Architecture is usually not bad, and it can also be good or very good. We are able to feel it when we are in a three-dimensional space, but few people are able to photograph it well.

 

 

This is because the art of “seeing” in two dimensions is something one simply needs to develop. For centuries this has been the domain of painters. Nowadays, it has also become a skill possessed by photographers and graphic designers working with 3d spaces.

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      PICTURA WIZUALIZACJE
      Radosław Kielak
      ul. Czeremchowa 21
      20-807 Lublin

      604 068 664 map